GHaaS · Growth Hacking as a Service

Part artist, part scientist

I’ve always had two sides. One is idealistic and human-centric: real conversations, people who feel lonely, trust that can’t be faked. The other is entrepreneurial and creative: building, testing, launching and making the numbers move. Good marketing needs both.

The artist.Story, emotion and relationships. A world-class brand is built on feelings, not on a rational sales message, and the best idea rarely comes finished.

The scientist.Data, tracking and distribution. Follow up, measure what happened and use it to decide what to do next, without letting the data decide everything.

Algorithms → contentTransaction → relationshipArtificial → authentic

The left half is mine: the judgement, the taste and the relationships. The right half is the machine: fast, tireless and very good at drafts.

I let the machine do the heavy lifting and keep the deciding on my side. That is the whole arrangement, and it is also why every page here says who reviewed it.

GHaaS: Growth Hacking as a Service

GHaaS is my model for growth. It’s a method, not a company: what matters is how it’s used. It connects what the data says about the past with a vision of the future, and balances strategy, quantity and quality.

THE FILM — 60 SECONDS

A short film about the method: what happens when AI makes ideas cheap, and why a method still matters. Text on screen and music, no speech.

60 SECONDS · SOUND ON OPTIONAL

What the film says

AI makes everything faster: 47 ideas in three seconds, none of them tested. It sounds like magic. It isn’t. The film then walks through the method, from insight and tactics to a plan you can act on, and ends on GHaaS by Tentactic: proven, practical, a method and not a company.

VIEW 01 — THE LOOP

The order of work: insight, tactics, production, distribution, then back to insight.

INSIGHT

Read the data and understand what is happening.

TACTICS

Turn insight into clear priorities and plans.

PRODUCTION

Create content, campaigns and assets worth caring about.

DISTRIBUTION

Reach the right audience, follow up and optimise.

GHaaS Operator BrainAI + data + method + human judgement

OUTCOMES
+ FEEDBACK
+ LEARNINGS

BACK TO INSIGHT

VIEW 02 — THE FIELD

The same four steps as tensions to balance: what the data says about the past against a vision of the future, and strategy against quantity and quality.

VIEW 03 — CHANGE IN PRACTICE

Growth and change rarely move in a straight line. This is the shape of most real projects, generalised: early spikes, a long flat stretch where it would be easy to give up, then compounding.

OPERATOR STACK

Klang
Claude
ChatGPT

RESULTS I AIM FOR

Better decisions
Sharper positioning
More qualified opportunities
Sustainable growth

The operator stack is the set of tools I work in, not integrations in your systems. AI helps with analysis and drafts. A human decides, approves and stays accountable.

How GHaaS works

Insight. Read the data: what has happened, and where your customers actually are.
Tactics. Turn insight into a strategy. Focus on a few initiatives that matter.
Production. Quality: content with a story worth caring about.
Distribution. Quantity: the right channels, enough reach, then follow up and optimise.

Every campaign runs the same loop: package, plan, produce, publish, optimise and evaluate.

Since 2012 I’ve built three marketing departments from scratch and launched hundreds of digital campaigns. At Humly, an app for substitute staffing, we went from about 50 candidates a month at €50 per acquisition in early 2018 to more than 600 a month at €3 in mid 2019.

Better to scatter and pour, than guard a single lonely core.

Get in touch

write to me!
I reply to humans

Got an idea that needs some pushback, an organisation growing too fast or a message that needs to get out? Write a few lines and I’ll get back to you.

Prefer another route?

GHaaS™

Part artist, part scientist 🎨🔬